Pascati Re-Imagined
A user-centered redesign of Pascati Chocolates that balances storytelling, functionality, and shelf impact.
Redefining the product value through a more sustainable and authentic style of packaging .
Client
University Project
Year
2026
Scope of Work
Packaging Design
Output
Physical Print
Design Information
This project reimagines Pascati, India’s first USDA-certified organic chocolate brand, by shifting from traditional luxury tropes toward a more vibrant, story-driven identity. Moving away from the muted, minimalist aesthetics typical of premium chocolate, I developed a youthful and sustainable-focused color palette that reflects the natural energy of the ingredients. The redesign centers on authentic sourcing, utilizing bespoke illustrations that depict the symbiotic relationship between the harvesters and the land.
By integrating South Indian motifs and traditional-inspired character styles, the packaging celebrates the cultural heritage behind the harvest rather than just the final product. Printed on a grainy, organic-textured paper, the tactile wrapper transforms each bar into a welcoming, heritage-forward narrative that invites a new generation of conscious consumers to connect with the origin story of every ingredient.
These illustrations, designed individually unique to it each flavour are intentionally curated to be wrapped around the chocolate bar invoking an unravelling experience of the journey of the chocolate itself before landing upon it. Pascati stands for authenticity and true transparency comes from honest story story telling.
